Digital Corporate Education · eLearning Operations · Learning Experience Design
15+ years transforming business needs into impactful digital educational solutions — from diagnosis to large-scale operations. I combine technical expertise in L&D, instructional design (ADDIE, SAM), and consultative client management to design learning experiences that deliver results.
Currently developing Questopia — an EFL (English as a Foreign Language) EdTech platform based on spaced repetition, gamification, and AI. A project tied to my master's research in Design at UFPE.
My work always starts from diagnosis: understanding the client's context, mapping learner needs, and identifying the gaps between where they are and where they need to be. From there, I develop conceptual proposals and design educational solutions — learning paths, online courses, L&D programs — oriented around success metrics.
In 15 years designing learning experiences, I learned that impact lies at the intersection of pedagogical rigor and product thinking. The same techniques that work for teaching — reducing cognitive load, creating feedback loops, designing progressive journeys — work for engaging and retaining learners in large-scale educational operations.
I work with domestic and international clients in Portuguese, English, Spanish, and German, adapting educational solutions to different cultural and organizational contexts.
EFL teaching platform based on spaced repetition, gamification, and AI
Teaching English as a foreign language in Brazil faces a structural retention problem. Students study vocabulary and grammar, are assessed periodically, and move on — without structured review. Cognitive science shows that spaced repetition is one of the most effective methods for long-term retention, but existing tools (like Anki) require discipline and autonomy that most learners cannot sustain on their own.
Low vocabulary and structure retention. Multiple activities competing for study time. Abandons solutions requiring significant setup effort or autonomous discipline.
Time spent on recurring review activities. No data on student error patterns. Needs tools that complement (not replace) their pedagogical practice.
Based on microlearning and spaced repetition principles. 5–10 minute sessions that fit into the routine without competing with other activities.
A decision driven by research. The teacher is the adoption channel — if they perceive a threat to their role, they won't recommend it.
Strategic pivot: an audience with genuine urgency (job market, travel, certifications), without compliance barriers or parental mediation.
Progression mechanics and immediate feedback for engagement. AI to adapt level and content to each learner's individual performance.
First functional prototype at questopia.com.br, aimed at students ages 10–14. Initial tests revealed low adoption: the audience didn't have sufficient urgency to maintain engagement — spaced review competed with more appealing activities without a clear motivator. The audience also presented compliance and parental consent barriers for academic research.
Strategic redirection toward English as a Foreign Language, serving Brazilian Portuguese speakers. The new audience is more accessible (young adults and adults), has genuine urgency (job market, certifications, exams), and doesn't run into parental consent issues — making it viable as a research project for the master's in Design at UFPE. The platform is live at english.questopia.com.br, currently in engagement testing and seeking active users to validate or invalidate the retention and adoption theses.
International project · Partnership with Kyclos · 2017
Challenge: Teachers in Chile needed to adopt a new teaching methodology, but traditional training didn't scale and generated low retention.
Solution: Designed a training program applying instructional design and active learning principles — structured sessions, support materials, and post-training follow-up. Methodology personalization for the local cultural context, stakeholder management, and performance indicator tracking.
Result: Teachers trained at scale with effective adoption of the new methodology in the classroom. The program demonstrated that educational solutions work when experience design reduces the gap between learning and applying.
Social impact · 100+ students · 2019
Challenge: An existing educational program with low engagement and learning outcomes below expectations. It lacked a structured journey guiding participants from first contact to practical application.
Solution: Redesigned the educational journey focused on key value moments — clear onboarding, gradual progression, and continuous feedback. Applied learning psychology to reduce cognitive load and increase retention, with a curriculum focused on learner autonomy.
Result: Significant increase in engagement and completion, impacting 100+ students. The same principles of good educational design — reducing friction, creating early value, supporting the journey — apply to formal, corporate, and digital education.
Xtrategie · 2025 – Present
Participant recruitment (B2B/B2C) and qualitative interview facilitation for data collection on needs, pain points, and behavior — a skill directly applicable to educational needs diagnosis.
Rede Brunfarma · 2024 – Present
Performance KPI analysis, process mapping (BPM), and report development to support strategic decision-making.